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about us



Who are the people behind the brand?

FunToSee™ was created by Rachel Sellers (pictured left) and Louise Dutton.

Why did they start FunToSee™?

Hand painting is an expensive option, stenciling fussy and permanent. Stickers, particularly re-stickable and cleanly removable have become an attractive solution. FunToSee™ wanted to offer parents something different, on a scale not previously seen, but remain user friendly and cost effective. Louise, formerly a graphic designer, first created giant, undersea images on industrial, self-adhesive vinyl to decorate her own baby’s nursery. Rachel, formerly a teacher and Editor of children’s magazines, thought it was a brilliant idea and immediately saw the commercial potential – “Parents and children would love it!” and began market research.

This research identified a market that had much greater possibilities beyond nurseries – bedroom, playroom, bathrooms, crèches, clubs, schools, hospitals. In fact, any room used by children between 0-10 years.



Natures Purest

It has been really exciting time at natures purest.I am very proud that Natures is becoming known around the word as the leading designer eco body brand.Great for baby.Good for environment has been our strap line from the day we started Natures Purest and really does sum up what we are all about.I first started designing baby products 18 years ago,when as a busy fashion designer i just couldn't find the right styles on the High Street when I was pregnant.With 14 years experiencedeveloping baby products for UK chain stores,learning all the manufacturing techniqes and quality standard required to keep a precious baby safe,I knew when I found naturally coloured cotton I could now make something really special for mums and their babies With continuing news reports about growing numbers of babies developing eczema and asthma, wrapping your babies' brand new skin is totally chemical free products must give them a great start in life.Making all our fabrics from organic,undyed cotton and manufacturing in our own GOTS(Global Organic Textile Standard) certified factory,keeps the earth that bit safer too.



Rob Law

Rob Law is the founder and director of independent design studio Magmatic ltd. The company is dedicated to the invention and distribution of aspirational, attainable, iconic products for use on the go.

All of Magmatic’s creations are designed in England and distributed worldwide, including the unique Trunki range of ride-on children’s luggage. The company is a template of success for British businesses, using good design to create competitive products that compete on value not price.

Rob originally hails from Chester and is 31 years old. He graduated with a first class honours degree in product design and has worked internationally, including stints in New York, Taiwan, Australia and for some of the UK’s leading design consultancies.

A regular business traveller, Rob made the simple observation that children get bored during journeys, particularly at airports. He initially thought of the Trunki concept while studying a BA (Hons) in Industrial Design at the University of Northumbria, and won a national luggage design competition in 1998 followed by a Princes Trust Business Start-up Award in 2003.

Rob is a popular personality on the lecturing circuit, not least for his fresh take on UK design. When not designing tomorrow’s must have, on-the-move accessories, Rob is an adventure junkie and can often be found mountain biking, surfing (poorly!) or warming up for a marathon somewhere.

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